In a Quandry …
Posted by Sarah - 28/09/05 at 07:09:47 pmOK, so we’ve moved. Which means that my audio recording business, Capital City Studios, has moved too. The business is alive and well and will hopefully attract new clients in the coming weeks. The question is: How do I make the identity change from the DC area to Vermont?
Now, technically, I could keep my business name the same, at least for the time being, as Montpelier is the state capital. But I’m not sure this idea has much appeal or longevity. The idea, when in DC, was that the Nation’s Capital had it’s own musical sound. I’m sure there are a few aspects of Montpelier’s native music that are original, but my focus isn’t only on this town, even though it is my home for now. Burlington seems to offer a much more populated music scene, and I hope to explore other towns in Vermont as well as parts of upstate New York. I’m looking for a more open-ended name for the new incarnation of the recording business.
So, I’m asking all of you for your opinion on business names, and I’ll throw out some interesting words that Rick and I have been pondering. Keep in mind that the name should roll off the tongue and must be short enough (or easily abbreviated) to work as a website name. You can check out the existing Capital City Studios web site to get an idea of the business. The look of the new site will of course be revamped (less slick/dark, more friendly/groovy) once the new name is selected but the content will be similar.
Here are some interesting words; feel free to ignore them in favor of your own ideas:
- muse
- mountain
- green
- monte verde (which means green mountain)
- recording
- audio
- Vermont
I was going to avoid the word “studio” this time around because I don’t actually have a studio. (I use equipment to record on location.) “Music” could also imply that I am a record company and/or sheet music supplier, though it is more open-ended than “studio” and I’d use it in the right context. But there have got to be other inspiring, image-rich words out there that can catch the attention of potential clients, I’ve just run out of ideas.
As an incentive, I offer a CD of your choice if you submit a winning business name to the comments in this post. (Please submit your best ideas and limit yourself to three suggestions, and don’t worry, Rick’s disqualifited from this “contest”.) I’ll post the “final name” and link to the new business website once it’s all in place. Thanks in advance to everyone for your thoughts!
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Is Green Mountain Recording taken yet? Seems like a no-brainer to me.
Comment by JDS — September 29, 2005 #
I’d go in a different direction. Everything up here is Green Mountain this or Green Mountain that. I think naming your business after a natural landmark is a good idea but I always prefer names like Onion River Sports or Hunger Mountain Co-Op. They still capture the natural setting of Vermont but without reusing “Green Mountains”.
Comment by Brian — September 29, 2005 #
Well, I sort of like Brian’s idea, which might take you in the direction of Winooski River Recording, or some such thing. If you use “audio” people might think you sell stereo equipment.
Comment by Nancy Hart — September 29, 2005 #
I actually like Green Mountain Recording too. An old standby, perhaps, but it’s one that rolls off the tongue.
Comment by Kevin — October 3, 2005 #
I was going to suggest Monte Verde Audio (or perhaps Montverte?) but Brian makes an excellent point. Perhaps Turtle River Recordist?
Comment by Yuriko — October 4, 2005 #
Hey - welcome to Central VT from a recent returnee. I’d avoid monte verdi because there’s already monteverdi school of music in montpelier and you might get confused.
I also agree about avoiding green mountain - I think a lot of Vters are fed up with everything being called that, and it’s become sort of generic. I’d be much more interested in something a little wilder and less obviously vt-related. How about something like Woodchuck Audio, Big Mountain Recordings or Green Muse Studios ….?
Comment by yankunian — October 6, 2005 #
How about Mondegreen Recording? It echoes the whole “Green Mountain” thing, and has an inside joke. Sorta. Anyway, I like it.
Comment by MrMoonPie — October 11, 2005 #
Do a search on “Green Mountain” on Google and you get over two million hits.
I would say you are better off looking at the street signs as you walk about Montpelier, and the geographical elements you find (rivers, hills, bridges) as you drive around central Vermont,
and find some catchy combo of phrases that “appeals” to you in your new/transplanted venture.
Comment by g — October 28, 2005 #
how about Green Terrapin Recordings
Comment by jack meoffer — November 7, 2005 #