In a Quandry …

OK, so we’ve moved. Which means that my audio recording business, Capital City Studios, has moved too. The business is alive and well and will hopefully attract new clients in the coming weeks. The question is: How do I make the identity change from the DC area to Vermont?

Now, technically, I could keep my business name the same, at least for the time being, as Montpelier is the state capital. But I’m not sure this idea has much appeal or longevity. The idea, when in DC, was that the Nation’s Capital had it’s own musical sound. I’m sure there are a few aspects of Montpelier’s native music that are original, but my focus isn’t only on this town, even though it is my home for now. Burlington seems to offer a much more populated music scene, and I hope to explore other towns in Vermont as well as parts of upstate New York. I’m looking for a more open-ended name for the new incarnation of the recording business.

So, I’m asking all of you for your opinion on business names, and I’ll throw out some interesting words that Rick and I have been pondering. Keep in mind that the name should roll off the tongue and must be short enough (or easily abbreviated) to work as a website name. You can check out the existing Capital City Studios web site to get an idea of the business. The look of the new site will of course be revamped (less slick/dark, more friendly/groovy) once the new name is selected but the content will be similar.

Here are some interesting words; feel free to ignore them in favor of your own ideas:

• muse
• mountain
• green
• monte verde (which means green mountain)
• recording
• audio
• Vermont

I was going to avoid the word “studio” this time around because I don’t actually have a studio. (I use equipment to record on location.) “Music” could also imply that I am a record company and/or sheet music supplier, though it is more open-ended than “studio” and I’d use it in the right context. But there have got to be other inspiring, image-rich words out there that can catch the attention of potential clients, I’ve just run out of ideas.

As an incentive, I offer a CD of your choice if you submit a winning business name to the comments in this post. (Please submit your best ideas and limit yourself to three suggestions, and don’t worry, Rick’s disqualifited from this “contest”.) I’ll post the “final name” and link to the new business website once it’s all in place. Thanks in advance to everyone for your thoughts!